We were impressed by the results from our Flockr social proof trial. Over the 28-day pilot, we saw a 6.8% uplift in total purchases and a 7.9% increase in first-time buyers, alongside an 8.9% rise in average revenue per user. The impact was particularly notable on babycenter.si, where key product sales climbed by up to 42%. Shoppers converted more quickly—browsing less and buying more. Flockr seamlessly integrated into our existing setup and delivered measurable, meaningful improvements in performance. We’re excited about the potential and look forward to building on these gains across our platforms. Flockr has proven to be a powerful addition to our conversion strategy.
Cristina Kisovec
Head of Ecommerce
First-time purchasers
Top Selling Item Conversion
Items Purchased
Revenue per Visitor
For over 30 years, Baby Center has been the first choice ofmany parents looking for everything for their child in one place.
With a wide range of products for pregnant women, babies and children, from clothing, footwear and care products to strollers, car seats, toys and muchmore. We are the first choice of many new parents who want only the best for their children. We are proud of the long tradition of Baby Centra and Pikapolonica, the combined expertise and experience in monitoring the needs of you, our loyal customers.
Before implementing Flockr, BabyCenter faced a commonchallenge in eCommerce—turning browsing visitors into buyers. Despite strongtraffic, conversion rates were not reaching their full potential, particularlyamong first-time shoppers.
Shoppers often hesitated at key moments in the buyingjourney, leading to missed sales opportunities.
BabyCenter wanted to enhance user trust and urgency withoutdisrupting the customer experience. They needed a solution that could increaseengagement and drive purchasing decisions in real-time, while integratingseamlessly with their existing infrastructure.
This led them to pilot Flockr’s social proof tool to testits effectiveness across their Slovenian and Croatian websites.
Flockr provided BabyCenter with a dynamic social proofsolution designed to influence purchasing behavior at critical decision points.
By displaying real-time messages—such as recent purchases,product popularity, and live activity—Flockr created a sense of urgency and trust among visitors. These subtle,data-driven prompts helped reassure hesitant shoppers and encouraged quicker decisions without being intrusive.
The integration was straightforward and required no major changes to BabyCenter’s existing website infrastructure. Flockr’s customizable approach allowed the messages to align with BabyCenter’s brand, ensuring a seamless user experience while delivering measurable improvements in engagement and conversions across both sites during the 28-day pilot.
The results of the Flockr pilot exceeded expectations,delivering clear and measurable improvements in key performance metrics forBabyCenter.
Over the 28-day test, the implementation of social proofmessages led to a 6.8% increase in total purchasers and a 7.9% uplift infirst-time buyers—indicating a strong influence on new customer acquisition.Average revenue per user rose by 8.9%, showing that Flockr not only helpedconvert more visitors but also encouraged higher spending.
The number of items purchased increased by 10%, whiletop-selling product categories saw growth ranging from 8% to 42%.
Interestingly, the number of items viewed per visitordropped slightly, suggesting that users were making faster purchase decisions.
These results demonstrate that Flockr effectively enhancedshopper confidence and urgency, streamlining the path to purchase. ForBabyCenter, the trial confirmed that social proof is a powerful tool to boostconversions and drive stronger eCommerce performance with minimal disruption.
Our 1-month free trial lets you test out custom Social Proof messages that fit your brand perfectly. It's all about boosting your site's performance without the fuss—no payment details needed. Just genuine improvement, tailored to you.