We were impressed by the results from our Flockr social proof trial. Over the 28-day pilot, we saw a 6.8% uplift in total purchases and a 7.9% increase in first-time buyers, alongside an 8.9% rise in average revenue per user. The impact was particularly notable on babycenter.si, where key product sales climbed by up to 42%. Shoppers converted more quickly—browsing less and buying more. Flockr seamlessly integrated into our existing setup and delivered measurable, meaningful improvements in performance. We’re excited about the potential and look forward to building on these gains across our platforms. Flockr has proven to be a powerful addition to our conversion strategy.
For over 30 years, Baby Center has been the first choice ofmany parents looking for everything for their child in one place.
With a wide range of products for pregnant women, babies and children, from clothing, footwear and care products to strollers, car seats, toys and muchmore. We are the first choice of many new parents who want only the best for their children. We are proud of the long tradition of Baby Centra and Pikapolonica, the combined expertise and experience in monitoring the needs of you, our loyal customers.
Flockr deployed its Social Proof solution across the
Babycenter
website as a 30-day A/B test.
Visitors were split 50/50 into two persistent audiences:
Messages were displayed at key decision points across the customer journey, including:
The test delivered statistically significant improvements across multiple key metrics.
From Canada to 30+ international websites — Flockr helps leading brands convert with confidence.
