Headless Social Proof

Headless commerce is growing in popularity, and for brands, it provides more ecommerce platform options.
Flockr provides a headless version that takes care of all the AI and data of Social Proof allowing you to add the solution into your tech stack

Headless Social Proof

What makes headless commerce different?

In the early days of e-commerce, desktop-based shopping was the norm, and platforms were designed with a monolithic architecture, tightly integrating back-end and front-end elements. However, the rise of mobile commerce and the diversification of e-commerce channels in recent years have prompted brands and retailers to seek a more adaptable solution, such as headless commerce.

Headless commerce architecture stands out for its decoupled nature, where back-end and front-end systems operate independently and communicate through an API layer. This flexibility allows for seamless adaptation to evolving consumer preferences and emerging technologies.

How does Flockr fit into your headless solution?

API Integration

Retailers can integrate Flockr via our APIs into their headless architecture. This allows them to fetch real-time Social Proof data automatically selected for the best match and performance to the experience being served

Dynamic Content Delivery

With a headless approach, retailers have the flexibility to deliver social proof content dynamically across multiple channels and devices. Whether it's on their website, mobile app, email campaigns, or even in-store digital displays, social proof can be strategically placed wherever it's most impactful.


Headless architecture enables retailers to personalise the social proof experience without as partof teir personalisation strategy, for individual customers based on their preferences, browsing history, and demographics.

A/B Testing and Optimisation

Retailers can continuously test and optimize different social proof strategies and placements using A/B testing methodologies. By experimenting with factors like the placement, format, and timing of social proof elements, they can identify the most effective tactics for driving conversions and engagement.

Cross-Channel Consistency

With headless commerce, retailers can ensure consistent messaging and branding across all channels where social proof is displayed. Whether a customer interacts with the brand on the website, mobile app, social media, or in-store, they receive a cohesive and compelling social proof experience.

Real-Time Updates

Since social proof data is fetched dynamically through APIs, retailers can make decisions to adpt, replace or modify data as required.

The Wisdom of Your Crowd®

Continuous optimisation

Our intuitive dashboard provides valuable insights into messaging performance, allowing you to make data-driven decisions to improve conversions. Plus, our dedicated Customer Success team is on hand to provide expert guidance and support.

The importance of Real-Time

In the dynamic world of e-commerce, timely insights are essential. With Flockr's real-time data analytics, you'll gain an accurate picture of product popularity and customer sentiment.

Here are the current uplifts our clients are enjoying

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Increase in conversion rate


Increase in revenue

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Increase in conversion rate


Increase in revenue

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Increase in conversion rate


Increase in revenue

Book a DEMO

It’s your chance to see how our Social Proof services can transform your website and improve your revenue

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