Flockr Social Proof amplifies the effect of other marketing efforts, you spend enough to bring customers to the store, Flockr ensures you convert them."
The story started in 1982 when founder, Barry Mero, launched Barry M Cosmetics with 100 Nail Paints and 60 Lip Paints.
He’d discovered a gap in the world of mass market cosmetics – colour! Bold, vivid, fearless, Cruelty Free colour. And so, Barry M set out on a mission to revolutionise the cosmetics industry, with a shade for everyone, and every occasion!
Now, 40 years later, Barry M is established as one of Britain’s leading and best loved 100% vegan and cruelty-free colour cosmetics companies.
Still an independent, family business, based in North London but distributed across the globe, Barry M is now expanding internationally. Spreading the joy of cruelty free, affordable, quality beauty around the world.
Flockr deployed its Social Proof solution across the
Barry M
website as a 30-day A/B test.
Visitors were split 50/50 into two persistent audiences:
Messages were displayed at key decision points across the customer journey, including:
The test delivered statistically significant improvements across multiple key metrics.
From Canada to 30+ international websites — Flockr helps leading brands convert with confidence.
