case study

Dandys

45% increase in revenue

Driving measurable impact at scale.

Adam Dandy

CEO & Founder Dandys.com

"To add a further 35% uplift to our conversion rate through social messaging is, quite frankly, amazing."

45%
Additional revenue
35%
Conversion rate uplift
143k
Social messages delivered
10%
AOV increase

About

Dandys

Established in 1826 in the City of Chester in the UK, a man called James Dandy, originally from Tarleton, moved his family to Chester and set up his stall in Chester's Market Hall Square, to sell his family farm's home grown fruit and vegetables for the first time.

The family market stall was the very first to move indoors to Chester's new indoor Market Hall in 1863. The family business became the number one supplier of quality locally grown fruit and vegetables, used by all the top hotels in the City.

Today, now 194 years later, Dandys is run by James' 5th generation grandson Adam Dandy and his wife Clare, Sales Director Simon Hughes and Commercial Director Katie de Winton, Yard & Production Manager David Humphreys and Head of Marketing Amanda Arnold, who are supported by a long established, loyal team, all of whom are dedicated to making sure that you receive exceptional gardening and landscaping products backed up and delivered nationwide with a five star service.

The Challenge

The Solution

Flockr deployed its Social Proof solution across the

Dandys

website as a 30-day A/B test.

Visitors were split 50/50 into two persistent audiences:

Control: No Social Proof messaging
Variant: Contextual Flockr Social Proof messages

Messages were displayed at key decision points across the customer journey, including:

Category and home pages
Quick add, cart drawer,and checkout
Product listing and product detail pages
Search and recommendations
Message types included:
“Last sold”
activity
Number of views and quantity sold
Added-to-cart signals
Best seller and most viewed

The results

The test delivered statistically significant improvements across multiple key metrics.

Conversion uplift

Real signals.
Real results. At scale.

From Canada to 30+ international websites — Flockr helps leading brands convert with confidence.

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