Martin Brown
Founder & owner
Message types
Revenue uplift
Social messages delivered
Conversion ulift
E-Bikshop, founded in 2008 by Martin Brown, is, at heart, comprised of experienced cycle enthusiasts. Its roots are in traditional cycles, starting out with cycle shops in the South of England, quickly expanding into a specialist eBike sales & distribution centre. Electric bikes are lived, breathed, and ridden every day. It is what is done. The experience has grown over many years to become the largest eBike specific supplier in Europe.
E-Bikeshop have recently invested in a new ecommerce website that is both highly aesthetic and very functional. The challenge was to enhance the user experience with Flockr messages that seamlessly integrated into the brand whilst remaining transparent, trustworthy and useful.
Flockr worked with E-Bikeshop and their agency Strawberry to produce a user experience that delivered custom shapes, placements and messages that aligned perfectly with the brand.
E-Bikeshop were looking for a solution that enhanced their new ecommerce site, with brand and UX being very important. E-Bikeshop looked at various solutions before choosing Flockr for its ability to deliver Social Proof that would fit exactly with the brand.
Utilising custom shapes and icons, along with adapted messaging and placement for this market, the Flockr solution delivered a fully managed solution that met all expectations.
The Flockr solution paid for itself by one day one, delivering a 3,000X ROI
The AB test of the on-brand messages added to the Product Listing, Product Details, Basket Page, Recommendations and Search Results was run for 14 days from the 1st of May using Google Optimize.
This independent test reported a 13% increase in conversion rate and a 22% increase in revenue.
Following the success of this test, the messages have been rolled out to all customers with further enhancements planned over the coming months as part of the fully managed Flockr service.
Our 1-month free trial lets you test out custom Social Proof messages that fit your brand perfectly. It's all about boosting your site's performance without the fuss—no payment details needed. Just genuine improvement, tailored to you.