case study

Kickgame

18.5% Conversion Rate Increase

First Time Purchase Rate

Driving measurable impact at scale.

Jack Turner

Head of Digital

Partnering with Flockr has been a game-changer for Kick Game. As a premium sneaker and streetwear retailer, building trust and urgency is crucial — and Flockr’s social proof tools deliver just that.

Since integrating their real-time notifications, we’ve seen a noticeable uplift in customer engagement and conversion rates.

Flockr’s platform is seamless to use and blends perfectly with our site’s design. It helps highlight key moments like recent purchases, trending products, and popular sizes — creating that sense of buzz and demand that drives action.

Our team particularly appreciates the flexibility to customise messaging and target different audiences based on behaviour.

The setup was quick, support has been brilliant, and most importantly, the ROI speaks for itself. Flockr helps us convert browsers into buyers more efficiently, and it’s become an essential part of our eCommerce toolkit.

Highly recommended for any brand looking to boost trust and sales with minimal friction.

18.50%
Conversion Increase
14.50%
AOV Uplift
16%
First Time Purchase Rate Increase
34%
Average purchase revenue per active user increase

About

Kickgame

Founded in 2013, Kick Game is the go-to destination for hard-to-find, high-heat sneakers and streetwear. They specialise in the most sought-after drops from brands like Jordan, Nike, Fear of God, Trapstar, and more.

The Challenge

Flexibility to customise messaging and target different audiences based on behaviour:

  • As a premium sneaker and streetwear retailer, building trust and urgency is crucial
  • Increasing customer engagement and conversion rates
  • Matching the premium look and feel of the site

This uplift not only delivered a strong return on investment but also proved the power of authentic, well-placed social proof in influencing customer behaviour

The Solution

Flockr deployed its Social Proof solution across the

Kickgame

website as a 30-day A/B test.

Visitors were split 50/50 into two persistent audiences:

Control: No Social Proof messaging
Variant: Contextual Flockr Social Proof messages

Messages were displayed at key decision points across the customer journey, including:

Category and home pages
Quick add, cart drawer,and checkout
Product listing and product detail pages
Search and recommendations
Message types included:
“Last sold”
activity
Number of views and quantity sold
Added-to-cart signals
Best seller and most viewed

The results

The test delivered statistically significant improvements across multiple key metrics.

Conversion uplift
  • Site wide conversion increased by 18.5%
  • First time purchase rate increased by 34% - a stand out result
  • AOV increased by 14.5% - showing customers were nudged to higher value items
  • Average purchase revenue per active user increased by 34% - significantly uplifted for al users

This uplift not only delivered a strong return on investment but also proved the power of authentic, well-placed social proof in influencing customer behaviour

Higher value items

For Kick Game, Flockr has become a core part of their performance marketing stack — helping turn traffic into transactions more efficiently than ever.

Real signals.
Real results. At scale.

From Canada to 30+ international websites — Flockr helps leading brands convert with confidence.

See what’s happening on your catalogue