case study

Onsen

17% increase in conversion

Driving measurable impact at scale.

Meredith Doherty

Head of Ecommerce

The most obvious choice for a fully managed service to instantly increase conversion."

5 days
To positive ROI
17%
Conversion rate uplift
25k
Sessions tested
99%
AB confidence

About

Onsen

Inspired by his Japanese heritage and his time spent living and working in Japan, the founder of Onsen sought to design a towel that embodies product functionality whilst elevating the basic routine of bathing into a joyful ritual.

At Onsen, passion is held for reviving the essence of overlooked essentials through intelligent and functional design. The mission is to create basics that effortlessly enhance one's daily life, allowing immersion in the experiences that truly matter. With exceptionally useful products, one can bid farewell to unnecessary distractions and embrace a life filled with meaningful moments.

The Challenge

The Solution

Flockr deployed its Social Proof solution across the

Onsen

website as a 30-day A/B test.

Visitors were split 50/50 into two persistent audiences:

Control: No Social Proof messaging
Variant: Contextual Flockr Social Proof messages

Messages were displayed at key decision points across the customer journey, including:

Category and home pages
Quick add, cart drawer,and checkout
Product listing and product detail pages
Search and recommendations
Message types included:
“Last sold”
activity
Number of views and quantity sold
Added-to-cart signals
Best seller and most viewed

The results

The test delivered statistically significant improvements across multiple key metrics.

Conversion uplift

Real signals.
Real results. At scale.

From Canada to 30+ international websites — Flockr helps leading brands convert with confidence.

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