The zero cost setup and trial period proved invaluable, being able to prove the uplift without any cost outlay is a refreshing change."
Pretty You London, a British company specialising in luxury and contemporary designs with sustainability in mind, began its story with slippers and eventually expanded into nightwear and the latest launch of loungewear. Timeless styles that evoke feelings of elegance and comfort are thought of.
Looks are created, designed by the in-house head designer, Rebecca, to help women feel empowered and comfortable in the outfit they start the mornings in, and end the evenings in. Feminine, effortless, and wearable are key factors that come into play in the design process, with regular fit tests and quality control to ensure the nightwear, loungewear, and slippers encase one in a comforting hug. The belief is in making the most of life's simple pleasures, with relaxation and peace being the inspiration.
Flockr deployed its Social Proof solution across the
Pretty You London
website as a 30-day A/B test.
Visitors were split 50/50 into two persistent audiences:
Messages were displayed at key decision points across the customer journey, including:
The test delivered statistically significant improvements across multiple key metrics.
From Canada to 30+ international websites — Flockr helps leading brands convert with confidence.
