Partnering with Flockr has been a real success for The Scout Store. As the official retailer for The Scouts, it’s essential that our online experience reflects the trust, authenticity, and community values that define our organisation.
Flockr’s social proof solution helped us do exactly that, adding a layer of credibility and engagement that feels natural to our customers.
Since introducing Flockr’s real-time messages across key pages, we’ve seen measurable improvements in customer behaviour, particularly among first-time visitors.
The setup was fast, the team were supportive throughout, and the results were clear: more engagement, higher conversion, and a stronger sense of trust on-site.
Flockr has proven to be an effective, data-driven way to turn browsers into buyers, without any compromise to our user experience. We’re delighted with the outcome and look forward to building on these results.
Hollie Lockwood
Ecommerce Manager
In overall conversion rate
In first-time purchasers
In mobile conversion rate
To statistical confidence
The Scout Store is the official online retailer for The Scouts, the UK’s largest youth movement dedicated to developing skills for life.
The store offers a wide range of official Scouting uniforms, badges, outdoor gear, and accessories.
With a mission to support the Scouting community and reinvest profits into the movement, The Scout Store aims to deliver a seamless and trustworthy shopping experience for its members, volunteers, and supporters across the UK.
Before working with Flockr, The Scout Store wanted to improve its online conversion rate, especially among new visitors unfamiliar with the brand.
While existing customers already trusted the store’s reputation, first-time users often needed reassurance before making a purchase
The challenge was to build confidence and encourage action without disrupting the customer journey.
The team sought a solution that could subtly showcase authenticity and community activity, reinforcing trust through real user behaviour.
Flockr was chosen for its proven ability to deliver measurable conversion uplifts using genuine, real-time social proof messages that fit seamlessly within an existing eCommerce experience.
Flockr was seamlessly integrated into The Scout Store’s website as part of a 15-day A/B test.
Visitors were split evenly between two groups; one shown Flockr messages and one not, allowing a clear comparison of performance.
Across homepage, category, product, search, and basket pages, Flockr displayed tailored real-time notifications such as recent purchases and activity signals.
These messages were designed to enhance trust and urgency at key decision points without interrupting the user journey.
The integration was quick, fully customisable, and required no development work.
The messages blended perfectly with The Scout Store’s visual identity and tone, maintaining the brand’s family-friendly and credible aesthetic while encouraging action.
The results of the pilot were overwhelmingly positive and statistically significant across all key metrics:
These figures highlight how authentic, well-timed social proof can influence buying behaviour — particularly among new and mobile visitors.
Flockr helped The Scout Store increase engagement and sales while reinforcing the sense of trust and community that’s central to the brand.
Our 1-month free trial lets you test out custom Social Proof messages that fit your brand perfectly. It's all about boosting your site's performance without the fuss—no payment details needed. Just genuine improvement, tailored to you.