Flockr fully managed the onboarding and the service was 100% free of charge whilst they proved the sales uplift."
T.H.Baker was founded in 1888 as a family-owned business and has since established itself as a leading independent jeweller whilst still remaining within the family. T.H.Baker has a network of popular stores across the UK. In all that time, it has remained a company that prizes quality, value and service above all.
The company's rich heritage has provided a solid foundation on which to build today's T.H.Baker, which retains the same traditional values but continually looks to expand in new and exciting ways. This includes giving T.H.Baker an online platform to showcase only the best jewellery and watches. As an authorised dealer, we seek to bring the same quality of customer service and product to shoppers online. All purchases made through our T. H. Baker online store are fully insured so our customers can have peace of mind with our delivery process.
In the very competitive space of jewellery retail
All whilst enhancing the customers shopping experience
Flockr deployed its Social Proof solution across the
THBaker
website as a 30-day A/B test.
Visitors were split 50/50 into two persistent audiences:
Messages were displayed at key decision points across the customer journey, including:
The test delivered statistically significant improvements across multiple key metrics.
The test reached statistical significance after 3 weeks.
The AB test ran in the relatively quiet month of February, even in this traditionally quiet month the trial delivered a positiveresult.
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