Tags, in general, are snippets of code embedded within your website’s JavaScript or HTML to collect specific information.

For marketers, essential tag data typically includes metrics such as the duration of user visits on a page, form submissions, the source of site traffic, clicked links, and even products removed from shopping carts.

Flockr provides a tag that collects anonymous custoemr data behaviour from your website.

However, manually coding tags can be a challenging and time-consuming task, especially for marketers with limited development or coding experience, often requiring IT department support.

Google Tag Manager simplifies the entire tagging process. By embedding a single code snippet into your site pages, you can create and manage tags effortlessly. Google Tag Manager will automatically generate and embed the necessary code for each new tag you create.

Google Tag Manager is a tag management system that enables you to create and monitor tags through a user-friendly interface, without the need to write new code for each tag.

By embedding the Google Tag Manager code into every page of your website, you streamline the tagging process, enhancing both the efficiency and accuracy of your marketing efforts.

The following steps assume that you have Google Tag Manager installed on your website, if you do not please contact your Customer Success Manager at Flockr who can assist you with this or discuss alternative options.

Within your Google Tag Manager dashboard, click the “Add a New Tag” button, circled below in red.

Title your tag (we suggest you name your tag "Flockr"), and then click anywhere in the top “Tag Configuration” box, to choose a tag type.

Select "Custom HTML"

Copy and paste the Flockr tag snippet provided by your Customer Success Manager

Next, choose a trigger (a trigger means when you want the tag to be included on the page, i.e. “every time someone visits the page”). Click “All Pages”, to so that Flockr can receive data from all pages.

When you’re happy with the information in the “Tag Configuration” and “Triggering” boxes, click the blue “Save” button.

Next, click the blue “Submit” button. The tag won’t work until you do so.

Enter a name for the Version and a Description then click the blue Publish button.