Social proof in e-commerce: what actually moves conversion
Social proof on the storefront is measurable — when it's real. What separates live behavioural evidence from fabricated badges, and what it's worth in conversion.
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Demand intelligence, social proof, and the storefront.
Field notes on reading demand in real time — and turning it into something a shopper can act on. Signals, messaging, attribution, and what actually moves conversion in e-commerce.