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11% Sales Uplift
The AB test ran in the relatively quiet month of February, evenin this traditionally quiet month the trial deleivered a 11% uplift in salesalong with an 8% in AOV, which represents a 25X ROI.
The test reached statistical significance after 3 weeks.
7% increase in sales
13% increase in conversion
The AB test of the on-brand messages added to the Product Listing, Product Details, Basket Page, Recommendations and Search Results was run for 14 days from the 1st of May using Google Optimize.
This independent test reported a 13% increase in conversion rate and a 22% increase in revenue.
Following the success of this test, the messages have been rolled out to all customers with further enhancements planned over the coming months as part of the fully managed Flockr service.
7.45% increase in online revenue
The AB test of the on-brand messages added to the Product Listing, Product Details, Basket Page, Recommendations, Search Results, Samples & Checkout was run for 30 days in 2023 using Google Optimize.
This independent test reported a 10% increase in conversion rate and a 7.45% increase in revenue.
Following the success of this test, the messages have been rolled out to all customers with further enhancements planned over the coming months as part of the fully managed Flockr service.
25% increase in conversion
The Flockr team worked through 3 iterations of design, incrementally improving the results by analysing the analytics and customer interactions.
The final AB test delivered an impressive 25% conversion boost.
Following the success of this test, the messages have been rolled out to all customers with further enhancements planned over the coming months as part of the fully managed Flockr service.
45% increase in revenue
The AB test of messages added to the Product Listing, Product Details and Basket pages was run for 14 days from the 30th of May using Google Optimize.
This independent test reported a 45% revenue uplift, a 35% increase in conversion rate and 10% increase in AOV over 17k sessions.
Following the success of this test, the messages have been rolled out to all customers on the site, where the increases in KPIs continue
8% increase in conversion
The 2X AB tests of the messages added to the Product Listing, Product Details, Search Results, Search Bar, Recommendations and Recently Viewed were independently run for 17 days each using Google Optimize.
The tests reported a 6% uplift and a 10% uplift for conversion and revenue, we decided to average this as 8% uplift (equal days and sessions).
Both tests reported the gold standard of +95% Probability To Be Best and were declared the winning variant by Google Optimise.
Following the success of this test, the messages have been rolled out to all customers with further enhancements planned over the coming months as part of the fully managed Flockr service.
17% increase in conversion
9% uplift in conversion
The AB test of messages added to the Product Listing, Product Details and Basket pages was run for 14 days from the 25th of October using Google Optimize.
This independent test reported a 7% revenue uplift, a 9% increase in conversion rate with a 98% probability, with Google Optimize reporting that the Flockr variant was the clear winner.
We actually ran a number of independent tests across the sites, one site actually recorded a 15% increase in conversion, but decided to baseline at 9% to be conservative.
Following the success of this test, the messages have been rolled out to all customers on the site, where the increases in KPIs continue
Martin Brown
Founder & Owner - E-Bikeshop
Meredith Doherty
Head of Ecommerce
Jade Girgensons-Coates
Digital Project & Performance Manager
Charlotte Chapple
Head of Marketing
