case study

In The Style

14.5% Increase In Paid Search Revenue & Conversion

Driving measurable impact at scale.

Jack Turner

Senior Ecommerce Manager

Flockr is the only solution that could integrate into the native app and website to provide real-time social proof, we were very pleased with the results.

4.70%
Increase in Conversion
14.40%
Increase in Paid Search Conversion
6.50%
Increase in First Time Purchaser Rate
8% - 18%
Increase in Top Selling Item Conversion

About

In The Style

We’re an online fashion brand for EVERY BODY. In The Style is for everyone, and we’re on a mission to bring you celebrity inspired looks at an affordable price, whatever your shape, size, or style. We pride ourselves on quality of service and inclusivity is at the core of everything we do.

The Challenge

The Solution

Flockr deployed its Social Proof solution across the

In The Style

website as a 30-day A/B test.

Visitors were split 50/50 into two persistent audiences:

Control: No Social Proof messaging
Variant: Contextual Flockr Social Proof messages

Messages were displayed at key decision points across the customer journey, including:

Category and home pages
Quick add, cart drawer,and checkout
Product listing and product detail pages
Search and recommendations
Message types included:
“Last sold”
activity
Number of views and quantity sold
Added-to-cart signals
Best seller and most viewed

The results

The test delivered statistically significant improvements across multiple key metrics.

Conversion uplift

Real signals.
Real results. At scale.

From Canada to 30+ international websites — Flockr helps leading brands convert with confidence.

See what’s happening on your catalogue