Definitions for the terms that show up across Flockr, social proof messaging, and ecommerce more broadly. Written for operators, not engineers.
The typical total amount a shopper spends per order. Calculated as total revenue divided by total number of orders. One of the most-watched ecommerce KPIs.
A structured way for two pieces of software to communicate. Flockr is delivered as an API: a retailer’s storefront asks Flockr for messaging on every page load and receives a response in milliseconds.
The action of a shopper adding a product to their cart. A key behavioural signal — stronger than a view, weaker than a purchase — and an important input to demand intelligence.
The part of a webpage visible without scrolling. The most valuable space on the page for any revenue-driving element.
A method for comparing two versions of a webpage, design, or message to learn which performs better. Used to validate changes against real shopper behaviour rather than relying on intuition.
The percentage of visitors who leave a site after viewing only the page they landed on. High bounce rates usually point to landing-page or relevance issues.
The portion of a webpage that requires scrolling to see. Less valuable real estate, but still consequential for engagement and discovery.
The patterns of choice that emerge when many shoppers make similar decisions in similar conditions. The underlying phenomenon that social proof messaging draws on.
The total revenue a business can expect to earn from a customer across their entire relationship with the brand.
The discipline of testing and refining elements of an ecommerce experience to lift the conversion rate over time.
The percentage of times a piece of content is shown that results in a click. For messaging tools, CTR measures how often a shopper clicked a product that had a message visible.
The slide-out cart preview that appears when a shopper adds an item, without sending them to a full cart page. A high-conversion surface for cart pressure and scarcity messaging.
A prompt encouraging the visitor to take a specific action — “Buy now”, “Add to bag”, “Book a demo”. The single thing a page is asking the visitor to do.
The full sequence of interactions a shopper has with a brand, from awareness through purchase to repeat. Used to understand what shoppers need at each stage.
The percentage of sessions that result in a purchase. The most-watched metric in ecommerce, and the number Flockr is built to move.
The point at which a shopper completes the desired action — typically a purchase. The unit by which ecommerce success is measured.
A business model where a brand sells directly to shoppers without retail intermediaries.
The buying and selling of goods and services online, through websites, mobile apps, and connected commerce surfaces.
The percentage of visitors who leave the site from a specific page. Different from bounce rate, which only counts single-page sessions.
A pre-defined metric used to track progress against a business goal. Common ecommerce KPIs include conversion rate, AOV, revenue per visitor, and customer lifetime value.
Products in the catalogue that sell slowly and in small volumes — the opposite of best sellers. Often forgotten by merchandising but collectively significant.
Buying and selling on mobile devices. Now the majority of ecommerce traffic for most retailers.
A small intervention designed to encourage a decision without forcing it. Honest social proof messaging operates as a nudge: it informs the shopper without pressuring them.
A page that displays multiple products together — a category, collection, or filtered list. The primary browse surface where catalogue exploration happens.
The page devoted to a single product, showing images, price, description, reviews, and the add-to-bag button. The decision page in most ecommerce journeys.
Search suggestions that appear as a shopper types, often with thumbnail products inline. A short-lived discovery surface where messaging needs to be high-clarity and unambiguous.
Tailoring what a shopper sees based on their behaviour, attributes, or preferences. In Flockr’s model, personalisation affects which messages reach which shoppers; it never changes the underlying demand signal, which is always grounded in real catalogue activity.
Total revenue divided by total visitors. Often a more useful conversion metric than conversion rate alone because it captures both whether shoppers convert and how much they spend.
The ratio between profit earned and cost incurred from an investment, usually expressed as a percentage. The standard measure of whether a tool earns its keep.
Operating with sub-second latency, on every request, against the live state of the system. A real-time messaging system evaluates current demand fresh on every page load, rather than relying on overnight batches or pre-curated lists.
A horizontal scroll of suggested products, typically labelled “you might also like” or “trending in this category”. A common cross-sell and discovery component.
The psychological phenomenon where people, uncertain about the right action, look to the behaviour of others as evidence. Foundational to commerce both online and offline, and the basis for an entire category of ecommerce messaging.
A continuous shopping interaction by one shopper within a defined time window. The unit of measurement for many ecommerce KPIs.
A tool that lets marketing and analytics teams add and update website tracking scripts without engineering changes. Common examples: Google Tag Manager, Adobe Launch.
The overall experience of using a website, product, or service — how it feels, how easy it is, and whether it does what the user came for.
The principle that the aggregated behaviour of many people often produces a better signal than any individual judgment. The intellectual foundation of social proof messaging.
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