Flockr is priced to the value it’s shown to deliver on your catalogue — not a published rate card. Every engagement is sized after onboarding, against your own attribution, against a guaranteed 8× ROI floor.
100+
Retailers
10+
Countries
8×
ROI floor
ROI Guarantee
Minimum return
8×
Every tier
A minimum 8× return on Flockr’s licence fee. Every customer.
If Flockr’s measured contribution falls below 8× of what you pay, the commercial arrangement adjusts. Built into the contract — not a separate package or opt-in tier. The licence fee is sized during onboarding, against your real catalogue data, to land safely above the 8× floor before any messages render to your shoppers.
How it’s measuredTwo-group attribution · product-scoped
01 — Two groups
Flockr-click sessions vs. all others
Primary: sessions where a shopper clicked a Flockr-messaged product on a browse surface. Baseline: every other session. Bots excluded from both.
02 — Product-scoped
Orders only count when products match
An order attributes to primary only when the purchased product matches the one the shopper Flockr-clicked. No halo inflation.
03 — The 8× floor
Incremental revenue ÷ licence fee
Measured continuously across the contract. If the ratio dips below 8×, the commercial arrangement adjusts to bring it back above the floor.
The gap is on us. The same two-group model that powers the analytics inside the Flockr Portal — visible to you, every day, against your own data.
Contractually backed
Three tiers
See. Act. Own.
The tiers correspond to depth of platform engagement. Each tier is a coherent thesis — not a feature-count gate.
Cluster 01 · Storefront
Demand
See your demand.
Social Proof Messaging across all 8 surfaces, fed by Flockr’s real-time signal engine and made legible in the Flockr Portal. Demand Intelligence shows what’s happening on your catalogue, second by second. Activation is on the storefront — outbound channel routing requires Demand Plus.
Most customers start here
For
Ecommerce manager wanting conversion lift on the storefront.
Adds the activation layer. Cohorts and signal context flow out to your customer engagement platforms, ad audiences, and any HTTP endpoint the Portal can reach. Signal AI lets you ask plain-language questions of your live demand data.
Most teams move here within 12 months
For
Head of ecommerce or marketing director running the wider stack.
Stack
+ CEPs, ad platforms, CDPs, webhooks.
Everything in Demand
Signal AI — plain-language queries on your live demand data, from any portal page
The full platform layer. Direct API access, warehouse sync for analytical workloads, the ability to define custom signals and message types specific to your business. White-label, multi-region, and the compliance scaffolding enterprise procurement requires.
Reserved for $50M+ catalogues
For
CMO or CTO at $50M+ retailer with procurement and a data team.
Onboarding takes 2 to 6 weeks between contract sign and live mode. Flockr installs in data mode first — capturing signals on your real catalogue without rendering any messages to shoppers. Once the projection is set, you go live. The 8× ROI floor is active from day one of live mode.
Contract sign→2 weeks→1–2 weeks→Live
Phase 01Data mode
Tag installs, signals captured
Flockr runs on your storefront — building product truth records, capturing signals, evaluating the demand state of every product on every page load. No messages render to shoppers. The Portal is fully active throughout.
Shoppers
See no change — the experience is identical to before.
You
Watch the Portal fill with live demand intelligence on your catalogue.
Duration14 days typical
Phase 02Projection
Projection & licence sizing
Flockr produces the projection from your real catalogue data — modelled conversion lift, incremental revenue, surface-by-surface impact. The licence fee is sized to land safely above the 8× ROI floor. Integrations finalise in parallel.
Shoppers
Still see no change — data mode continues until you switch.
You
Review the modelled lift, agree the licence, sign off go-live.
Duration1–2 weeks
Phase 03Live mode
Live mode, 8× active
Messages begin rendering on your storefront. The 8× ROI guarantee is active from day one and measured continuously against your own attribution. Two-group analytics visible in the Portal, every day.
Shoppers
See Flockr messages on PDP, PLP, cart, search, recommendations …
You
Watch incremental revenue accumulate against the licence.
DurationOngoing — 12-36 mo
Sized before launch. Guaranteed after.
Detailed comparison
What’s in each tier.
Feature by feature. The signal engine, the storefront messaging product, and the 8× ROI guarantee are the same across all three tiers — what changes is what Flockr connects to and what platform-layer capabilities you get.
Tier comparison· Demand / Demand Plus / Enterprise22 features · 5 sections
The short version of the conversations we have on every discovery call.
01Why don’t you show prices?
Because Flockr’s value depends on the size, shape, and demand patterns of your catalogue — and a public rate card would either under-quote or over-quote. Every engagement starts with a 14-day onboarding period in data mode. We see what Flockr can deliver on your real catalogue, then size the licence to land safely above the 8× ROI floor. Public pricing creates more bad-fit conversations than good ones in this category.
02What is the 8× ROI guarantee?
Flockr is contractually committed to delivering at least 8× the licence fee in attributable revenue, measured against your own analytics. The guarantee applies across all three tiers. If the measured contribution falls below 8×, the commercial arrangement adjusts — the gap is on us. The onboarding data-mode period exists specifically to size the licence against your real catalogue, so live mode starts with realistic expectations on both sides.
03What happens during onboarding?
After contract sign, Flockr installs in data mode for around 14 days. The tag captures signals, builds product truth records, and runs the demand intelligence engine — without rendering any messages to your shoppers. At the end of data mode we share the modelled lift, the data Flockr saw, and the projected licence fit. You agree the sizing, then we switch to live mode. The Portal is fully active throughout — you see real demand intelligence on your catalogue from day one.
04How quickly can we go live?
Two to six weeks from contract sign. The 14-day data-mode period is fixed — Flockr needs that window to capture enough signal to produce a useful projection. The remaining time covers technical integration (commerce platform, analytics, plus CEPs/CDPs if you’re on Demand Plus or Enterprise), content review, and the final licence sign-off. Larger or more complex stacks land toward the six-week end of the range.
05What’s the typical contract length?
Twelve to thirty-six months. Most Demand and Demand Plus customers sign 12 or 24 month initial terms; Enterprise typically commits to 24 or 36 with renewal options. Contract length is one of the variables in licence sizing — longer commits often unlock better commercial terms. Mid-contract upgrades between tiers are routine; downgrades or exits happen at renewal.
06How does pricing work for very large or very small catalogues?
The licence fee is sized to the projection Flockr produces from your actual catalogue during data mode — not to a per-product fee, page-view tier, or revenue percentage. A 200-SKU specialist brand and a 200,000-SKU enterprise retailer can both be on the same tier, with very different licence sizes that reflect what Flockr was shown to deliver on each catalogue. This is the main reason published pricing doesn’t work for this product.
07Can I move between tiers later?
Yes. The tiers are cumulative — Demand Plus adds to Demand, Enterprise adds to Plus. Moving up unlocks the additional capabilities mid-contract. Moving down is also possible at renewal. Most customers start at Demand or Demand Plus and expand as their use case grows.
08What if we want to cancel?
Two paths. Mid-contract: if Flockr’s measured contribution falls below the 8× ROI floor and we can’t bring it back above, we either adjust the commercial arrangement or you exit early — the gap is on us. At renewal: standard 30-day notice, all your data exportable through the Portal or warehouse sync (on tiers with warehouse sync). We don’t lock data or run cancellation gauntlets.
09Who else uses Flockr?
Flockr is deployed across 100+ retailers in 10+ countries. Apparel, beauty, home, sports, and outdoor are the heaviest categories — the demand intelligence engine has been tuned against catalogues from small specialist brands to multi-billion-revenue retailers. We’ll share specific reference customers in your category during the discovery call.
10Do you offer custom contract terms?
For Enterprise, yes — annual commits, custom DPAs, custom indemnification, multi-region procurement and security review. For Demand and Demand Plus the standard contract covers the majority of cases; substantive custom terms typically warrant moving to Enterprise.
11Can existing customers stay on their current arrangement?
Yes. Existing customers were onboarded under bespoke commercial terms before the tier structure existed. Those arrangements continue as agreed. The tier structure is a packaging clarification for new customers and for existing customers who want to formalise into the new model — entirely opt-in.
Start a conversation
Sized for your catalogue.
30-minute discovery call. We’ll cover your stack, your goals, and which tier fits. If there’s a match, the next step is the 14-day data-mode period on your storefront — the projection comes from there.
