Flockr's deepest integration. Reads inventory, catalogue, and order signals from your commerce platform to keep the engine in sync. Writes cohort membership back as customer attributes — which then become visible to every other app reading from the same record.
Commerce platforms are the system of record for your store. They hold the catalogue, the inventory state, the customer records, and the orders. Every other tool in your stack reads from them.
Flockr's commerce integration is bidirectional by design: Flockr reads the signals it needs to drive the demand intelligence engine, and writes cohort membership back as customer attributes that the rest of your stack picks up automatically.
Unlike other integration categories, these patterns describe a sequence — Flockr reads first, then tags, then those tags cascade across your entire app stack.
Flockr's demand intelligence depends on knowing what's actually happening on your store. Inventory state, product catalogue changes, order events. The commerce integration keeps the engine in sync without scraping or polling.
products/createinventory_levels/updateorders/create. Standard webhooks where the platform supports them.When a visitor enters a Flockr cohort, the integration writes a tag to their commerce-platform customer record. Plain-text labels, queryable everywhere the commerce platform exposes customer data.
flockr-cart-abandoned-low-stock,flockr-vip-scarcity-shopperOnce the tag is on the customer record, every app reading from the commerce platform inherits it automatically. Klaviyo reads tags into profile properties. Smile.io triggers loyalty tier upgrades. Postscript builds SMS audiences. Yotpo adjusts review-request rules. One Flockr integration becomes visible across your entire stack.
Read → Tag → Cascade. The third step is where the commerce category earns its keep.
The commerce integration is the only one where Flockr operates a long-lived bidirectional connection with the destination. For Shopify customers with a Flockr-managed app, it's also the technically simplest integration of any category.
Flockr subscribes to standard commerce-platform webhooks — products created and updated, inventory levels changed, orders completed. The signal layer ingests these events in real time, keeping the engine's product truth and order context aligned with what's actually on your store.
Cohort transitions become customer tag writes via the platform's admin API. For customers with a Flockr-managed commerce app, the writes are handled by the app itself — no relay, no warehouse hop, no third-party tooling. The cohort entry fires, the app calls the admin API, the customer record updates within seconds.
Most Flockr customers run on Shopify, and the integration shape is deepest there. The other commerce platforms appear below as a category set, with the same bidirectional pattern adapted to each platform's APIs.
The deepest commerce integration. Flockr operates a custom Shopify app per customer — the same app that handles product and order webhooks also writes customer tags for cohort membership. Cart attributes plus the standard orders webhook handle identity resolution natively, with no external relay or warehouse dependency. The integration covers every Shopify plan from Basic through Plus.
Customer attributes and order events via BigCommerce's standard webhooks and API. Cohort membership writes as customer custom fields; the Customer Groups feature picks them up for downstream segmentation.
Customer profile attributes via Commerce Cloud's OCAPI. Suited to enterprise retailers running B2C Commerce; the Einstein layer reads attributes for personalisation alongside Flockr's cohort data.
Custom-object fields via commercetools' GraphQL API. The headless commerce pattern means Flockr's tags are consumed by whatever storefront and downstream systems the merchant has built on top.
Customer attributes via Magento's REST API. Suited to merchants with deeper customisation needs than off-the-shelf platforms support.
For merchants on bespoke or proprietary commerce stacks, Flockr exposes the same cohort-tagging integration via standard webhooks and GraphQL. Same shape, platform-specific implementation.
The commerce integration follows standard webhook and API patterns. Most commerce platforms can integrate with the same shape as the ones above.
Contact us about your stack →A shopper completes a purchase after seeing a Flockr scarcity message on the product page. Flockr's scarcity_tipped_purchaser cohort fires. What happens next, across the merchant's stack, without any further integration work.
One Flockr cohort entry. One Shopify customer tag — flockr-vip-scarcity. Six downstream effects, simultaneously, with zero additional integration work in any of the destination apps.
The Flockr cohort entry writes a single tag — flockr-vip-scarcity — to the Shopify customer record. From there, six downstream effects happen without Flockr touching any of them.
Klaviyo's Shopify integration syncs the tag into the customer's profile property within minutes. The retailer's pre-built VIP retention flow triggers from the property change.
Smile.io reads Shopify customer tags as input to its loyalty tier rules. The customer is promoted to the next tier; their points multiplier increases.
Postscript's Shopify integration picks up the tag and adds the customer to the high-value SMS audience. The next campaign send includes them.
Shopify Flow reads the tag-added event and runs a workflow — a Slack notification to the customer service team for a personal thank-you reach-out.
Shopify's native discount engine reads the tag and unlocks an exclusive discount code for the customer's next purchase.
The storefront theme reads the tag in Liquid and renders a welcome-back banner on the customer's next visit.
One Flockr integration. Six downstream effects. Zero additional integration work in any of the destination apps.
For customers on Shopify, the commerce integration runs through a custom app Flockr builds and operates per customer. The app handles webhook subscriptions, customer tag writes, cart-attribute mapping, and the identity resolution that links Flockr sessions to Shopify customer records. No installation from an app store. No OAuth flows for the merchant to manage. No external relay infrastructure to operate.
The same pattern extends to other commerce platforms where the integration is meaningful enough to warrant it. The integration is delivered as part of Flockr — not as a separate product the merchant has to maintain.
Thirty minutes with a Flockr engineer. We'll connect a sample of your real catalogue and customers, and show what the cascade looks like across the destinations you already run.