Flockr fully managed the onboarding and the service was 100% free of charge whilst they proved the sales uplift."
The Jewel Hut is a dedicated online jewellery store, offering fashion fans the best in branded jewellery at competitive prices. Since its launch in 2006, the site has grown into one of the UK's leading online jewellery retailers, offering customers a wide choice of bestselling, world-famous brands and exciting collections from emerging designers.
T H Baker was founded by Thomas Henry Baker in the year 1888. The company is still owned by the same family and has passed from generation to generation in the intervening 125 years, with the fifth generation having recently joined the business.
T H Baker is a retailer of prestigious watches and quality jewellery with more than a century's experience in the jewellery industry. It is an official stockist of all brands sold, and is today one of the leading independent UK jewellery retailers with over 20 stores based in the Midlands and southern England.
Flockr deployed its Social Proof solution across the
Jewell Hut
website as a 30-day A/B test.
Visitors were split 50/50 into two persistent audiences:
Messages were displayed at key decision points across the customer journey, including:
The test delivered statistically significant improvements across multiple key metrics.
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