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Jewell Hut
“Flockr fully managed the onboarding and the service was 100% free of charge whilst they proved the sales uplift."

Marc Woodall

Ecommerce & IT Director

175k

Sessions tested

7%

Sales uplift

20+

Message types

1,200%

ROI

Jewell Hut

The Jewel Hut is a dedicated online jewellery store, offering fashion fans the best in branded jewellery at competitive prices. Since its launch in 2006, the site has grown into one of the UK's leading online jewellery retailers, offering customers a wide choice of bestselling, world-famous brands and exciting collections from emerging designers.

T H Baker was founded by Thomas Henry Baker in the year 1888. The company is still owned by the same family and has passed from generation to generation in the intervening 125 years, with the fifth generation having recently joined the business.

T H Baker is a retailer of prestigious watches and quality jewellery with more than a century's experience in the jewellery industry. It is an official stockist of all brands sold, and is today one of the leading independent UK jewellery retailers with over 20 stores based in the Midlands and southern England.

The challenge

In the very competitive space of jewellery retail, The Jewel Hut part of the T.H.Baker group were looking to boost sales with a no nonsense and zero risk approach to trying technology. Demanding (and rightfully so) that Flockr increased sales unequivocally using Google Analytics and industry standard AB test measures, whilst enhancing the customers shopping experience.

The solution

Flockr introduced social proof messaging across all aspects of the customer journey:

  • Home Page
  • Product List Page
  • Category Pages
  • Predictive Search & Results
  • Product Details Page
  • Cart Drawer
  • Cart Page
  • Recommendations
  • Reviews

The results

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