At Steve Madden, we’re constantly looking for ways to improve conversion without compromising brand experience.
What impressed us about Flockr was not just the uplift in performance, but how naturally the messaging integrates into the customer journey.
The results in Canada gave us the confidence to scale quickly, and we’re now rolling Flockr out across all 30+ of our international websites, as well as other brands within the group, including Dolce Vita.
It’s a clear example of a solution delivering measurable impact at scale.
Founded in New York City in 1990, Steve Madden has grown into one of the world’s most recognisable fashion footwear and accessories brands. Known for trend-led design, bold creativity, and a fast-moving product cycle, the brand sits at the intersection of fashion, culture, and commerce.
Steve Madden operates globally across multiple regions, combining a strong wholesale presence with a sophisticated and rapidly evolving direct-to-consumer eCommerce business. Its online channels play a critical role not just in revenue generation, but in brand storytelling, customer acquisition, and long-term customer value.
The brand serves a broad and diverse audience — from highly fashion-conscious repeat buyers to first-time shoppers discovering the brand organically through search, social, and referrals. This mix creates a complex eCommerce environment where trust, confidence, and clarity at the point of decision are essential.
Operating at scale also means that incremental performance gains matter. For a brand with high traffic volumes and strong baseline conversion, even small improvements in user confidence or decision-making efficiency can translate into significant commercial impact. As a result, Steve Madden continually looks for ways to optimise the digital customer journey without compromising brand perception or user experience.
Despite strong brand equity, Steve Madden faced a common eCommerce challenge:
The objective was not to drive more traffic, but to convert existing traffic more effectively, particularly first-time and non-paid visitors.
Flockr deployed its Social Proof solution across the
Steve Madden
website as a 30-day A/B test.
Visitors were split 50/50 into two persistent audiences:
Messages were displayed at key decision points across the customer journey, including:
The test delivered statistically significant improvements across multiple key metrics.
Notably, French-speaking visitors saw an 8.8% uplift, indicating strong resonance across language segments.
Average session duration decreased by 5.69%, while conversion increased — a clear signal that shoppers were making decisions more quickly and with greater confidence.
From Canada to 30+ international websites — Flockr helps leading brands convert with confidence.
