case study

Topps Tiles

16.9% increase in online revenue

Driving measurable impact at scale.

Jade Girgensons-Coates

Digital Project & Performance Manager

The design of the messaging works really well across different devices and our placements across the site – it really stands out and we’ve seen some great results since!"

20
message types
16.90%
revenue uplift
75m
social messages delivered
10.02%
conversion uplift on full orders

About

Topps Tiles

For the last 60 years we have had a simple philosophy for business, providing an inspirational shopping experience and unrivalled product range authority, coupled with exceptional convenience.

Topps Tiles opened its first store in 1963 in Sale, Manchester and then continued to open stores across the North West and the Midlands. In 1990, Topps Tiles merged with Tile Kingdom and consequently expanded its presence into the South and London. Topps Tiles continued to grow following the merger and became a public limited company (PLC) in 1997.

The Challenge

The Solution

Flockr deployed its Social Proof solution across the

Topps Tiles

website as a 30-day A/B test.

Visitors were split 50/50 into two persistent audiences:

Control: No Social Proof messaging
Variant: Contextual Flockr Social Proof messages

Messages were displayed at key decision points across the customer journey, including:

Category and home pages
Quick add, cart drawer,and checkout
Product listing and product detail pages
Search and recommendations
Message types included:
“Last sold”
activity
Number of views and quantity sold
Added-to-cart signals
Best seller and most viewed

The results

The test delivered statistically significant improvements across multiple key metrics.

Conversion uplift

Real signals.
Real results. At scale.

From Canada to 30+ international websites — Flockr helps leading brands convert with confidence.

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