What is add-to-bag messaging?
Add-to-bag messaging highlights how many shoppers have recently moved a product towards purchase by adding it to their bag. It sits between attention and a completed sale: stronger evidence of intent than a view, weaker than a confirmed purchase.
What does add-to-bag messaging draw on?
It draws on add-to-bag activity — a demand signal counted per product across recent time windows. Because adding to bag is a deliberate step beyond browsing, the count is a meaningful read on purchase intent rather than passing interest.
Where does add-to-bag messaging appear?
Mainly on browse surfaces — listing pages, search and recommendations — and on product pages, where a shopper weighing a purchase benefits from seeing that others are doing the same.
What does add-to-bag messaging look like?
A line such as “Added to bag 14 times today”. The number is the real recent add-to-bag count for that product; if the activity is not there, the message does not show.
See add-to-bag messaging in the platform
Flockr surfaces real add-to-bag activity where it helps a shopper decide, computed live.