What is demand?
Demand is the aggregate level of shopper interest in a product, measured through real signals — views, add-to-bags, purchases, cart-holding, and the rate at which those are changing. It is interest expressed as behaviour, not as opinion or forecast.
How is demand measured?
From first-party activity on the store. Each product accumulates views, add-to-bags, purchases and active carts across rolling time windows, and the pace and direction of those counts — how fast, speeding up or slowing down — are as much a part of demand as the totals. Demand is both the level and its movement.
Why measure demand from behaviour rather than ratings or surveys?
Because behaviour is unfiltered and current. A shopper adding a product to their basket is a stronger, more timely indicator than a star rating left weeks ago or an intention stated in a survey. Behavioural demand reflects what shoppers are doing right now, which is what storefront decisions need.
How does demand relate to demand intelligence?
Demand is the raw subject; demand intelligence is the layer that models, classifies and activates it. Demand is what is happening; demand intelligence is the system that reads it live and turns it into messaging, alerts and decisions.
See demand in the platform
The demand intelligence layer measures live demand for every product from real shopper behaviour.