What is demand coverage?
Demand coverage is the percentage of products in the catalogue that carry at least one qualifying demand signal at a given time. It is a measure of how much of the store has enough genuine live activity to support messaging.
Why does demand coverage matter?
Flockr only messages where there is real evidence — output is computed live, never authored, never invented. Coverage therefore tells you the honest ceiling on how much of the catalogue social proof can address. Low coverage is not a fault in the platform; it is an accurate reflection of where shopper activity is concentrated, and it points directly at the long tail.
What affects demand coverage?
Three things, mainly: catalogue size and how traffic is distributed across it, the thresholds that decide how much activity counts as a qualifying signal, and the time windows over which activity is measured. A head-heavy store will show high coverage on its best-known products and a long, quiet tail behind them.
How is demand coverage used?
As a health metric in the portal and as a planning input. Where coverage is thin, the lever is traffic and merchandising, not more aggressive messaging — pushing claims onto products with no real activity is exactly what responsible social proof avoids.