What is demand coverage?
Demand coverage is the share of catalogue products carrying at least one qualifying demand signal at a given time. It is a measure of how much of the store has enough genuine live activity to support messaging.
Why does demand coverage matter?
Flockr only messages where there is real evidence — output is computed live, never authored, never invented. Coverage therefore tells you the honest ceiling on how much of the catalogue social proof can address. Low coverage is not a fault in the platform; it is an accurate reflection of where shopper activity is concentrated, and it points directly at the long tail.
What affects demand coverage?
Three things, mainly: catalogue size and how traffic is distributed across it, the thresholds that decide how much activity counts as a qualifying signal, and the time windows over which activity is measured. A head-heavy store will show high coverage on its best-known products and a long, quiet tail behind them.
How is demand coverage used?
As a health metric in the portal and as a planning input. Where coverage is thin, the lever is traffic and merchandising, not more aggressive messaging — pushing claims onto products with no real activity is exactly what responsible social proof avoids.
See demand coverage in the platform
The demand intelligence layer tracks how much of your catalogue is generating qualifying signals, live.