What is demand intelligence?
Demand intelligence is a category of e-commerce infrastructure that tracks the live demand state of every product in a catalogue — its momentum, scarcity, popularity and lifecycle — and activates that intelligence as messaging, alerts and merchandising decisions. It is the category Flockr operates in.
What does demand intelligence actually track?
The live demand state of each product, continuously: how much attention and purchasing it is getting, whether that is accelerating or fading, how its stock relates to its demand, and where it sits in its lifecycle. Not a periodic report, but a current model of the whole catalogue that updates as shoppers behave.
How is demand intelligence different from analytics?
Analytics describes what happened; demand intelligence acts on what is happening. Analytics is a dashboard you read after the fact; demand intelligence is a live layer that other systems consume in real time — to decide what to say on a page, what to alert a merchandiser to, what to feed an ad platform. It is infrastructure, not a report.
What can demand intelligence be used for?
The same underlying model drives several things: social proof messaging on the storefront, demand events and alerts in the portal, cohorts for merchandising, and signals routed into the wider marketing stack. One live demand layer, many activations.
See demand intelligence in the platform
The demand intelligence layer maintains a live demand model for every product in your catalogue.