What is a demand spike?
A demand spike is a demand event raised when a product’s recent activity — views, add-to-bags or purchases — has at least doubled compared with the previous snapshot. It surfaces products where demand is accelerating rapidly, even when no other threshold has been crossed yet.
What triggers a demand spike?
The platform compares each product’s recent activity against its immediately preceding levels. When any of the three core counts jumps by a large multiple in a short window, a spike is raised. This makes spikes an early signal — a product can trigger one before it has accumulated enough absolute volume to qualify for ranking or other threshold-based messaging.
How is a demand spike different from momentum?
Momentum is a continuous measure of acceleration against a product’s longer baseline; a demand spike is a discrete event marking a sudden, sharp jump against the most recent snapshot. Momentum tells you a product has been building; a spike tells you something just happened. A sharp enough rise in momentum is one of the things that can raise a spike.
Why does a demand spike matter?
Spikes catch breakout products at the moment they start moving, which is exactly when promotion, placement or stock attention has the most leverage. Surfaced live, they let merchandisers respond while the acceleration is still underway rather than after it has peaked.
See demand spikes in the platform
The live demand feed surfaces products whose activity is accelerating rapidly, as it happens.