What is a lifecycle state?
A lifecycle state is a classification of where a product sits in its demand arc. It is computed from the product’s recent behaviour rather than from its launch date on the calendar, so a product is treated as “new” only while it is actually behaving like a new product.
What are the five lifecycle states?
- Just launched — very recently published, with minimal demand history.
- Discovering — early traction is beginning to appear.
- Trending new — strong early demand within the new-product window.
- Declining new — was gaining traction, but momentum has dropped.
- Established — a stable demand pattern with sufficient history.
How is a lifecycle state determined?
It is computed from recent views, add-to-bags and purchases measured against the product’s first-seen date — behaviour over rolling windows, not a fixed “new for thirty days” rule. Movement between states is surfaced as a lifecycle transition event in the live demand feed.
Why classify by lifecycle instead of by date?
A calendar rule calls a product new for a set number of days whether or not anyone is buying it. Lifecycle classification reserves the “new in” message for products genuinely showing the launch dynamic — the newness message only fires in the first three states, so a product that never caught on stops being advertised as new.
See lifecycle states in the platform
The demand intelligence layer classifies every product’s lifecycle stage from live behaviour and surfaces transitions as they happen.