What is a message score?
A message score is a single number, between 0 and 1, representing how strong a candidate message is for a given product and slot. Every candidate that survives eligibility is scored, and the highest-scoring one wins the slot.
What goes into a message score?
Several factors combined: how strong the underlying signal is (proof strength), how recent it is, how well it fits the current page surface, the shopper’s journey stage, and how clear the resulting message will be. Each factor contributes according to its scoring weight.
Why score messages at all?
Because a single slot often has several true things that could be said about a product — it is a best-seller, it is low in stock, it is trending. The score is how the engine chooses between them, surfacing the one strongest, most relevant message rather than crowding the shopper with all of them.
How does the message score decide the slot?
Candidates are scored independently, then ranked; the top score takes the slot. Because the score folds in surface and journey stage, the winning message is the right one for that exact context, not just the one with the most raw evidence.
See scoring in the platform
The engine scores every candidate message and gives each slot to the strongest, most relevant one.