What is most viewed messaging?
Most viewed messaging highlights a product’s standing in its category by attention — how much it is being viewed relative to its peers. It is a form of rank messaging based on views rather than sales.
What does most viewed messaging draw on?
It draws on view counts ranked within a category. This makes it useful exactly where best seller messaging cannot reach: products or categories where sales are too sparse to support a credible sales rank, but attention is plentiful.
Where does most viewed messaging appear?
On browse surfaces — listing pages, search, recommendations — where a shopper comparing options benefits from knowing where attention is concentrated.
What does most viewed messaging look like?
A line such as “Most viewed in dresses this week”. The position is the product’s real attention rank for the period; it is a claim about views, not sales, and is framed as such.
See most viewed messaging in the platform
Flockr surfaces real category view rank where attention is the stronger signal.