What is popularity messaging?
Popularity messaging highlights how many shoppers have been looking at a product across recent time windows. It is the most common form of social proof messaging and a strong leading indicator that wider demand is building.
What does popularity messaging draw on?
It draws on view counts — the base attention signal, maintained per product across rolling windows. Views are plentiful, which is what makes popularity messaging the workhorse: most products generate enough to support it.
Where does popularity messaging appear?
Across browse surfaces — listing pages, search, predictive search, recommendations — and product pages, wherever a shopper is forming a view and benefits from knowing where attention sits.
What does popularity messaging look like?
A line such as “312 shoppers viewed this today”. The count is the real recent view figure for the product over the stated window.
See popularity messaging in the platform
Flockr surfaces real recent view counts wherever a shopper is forming a view.