case study

Naturecan

9% uplift in conversion

Driving measurable impact at scale.

Jamie Griffiths

Senior Optimisation Manager

The use of locale specific messaging that is on-brand is perfect for conversion uplift."

7%
Additional revenue
9%
Conversion rate uplift
538k
Social messages delivered
4
Languages

About

Naturecan

Naturecan, founded in May 2019 by Andy Duckworth, the former CEO of Myprotein, and Paul Finnegan, is a global wellness brand focused on offering safe, effective and premium hemp-derived CBD products as well as additional supplements such as vitamins and minerals. The company’s primary goal is to create products that help people to lead happier and healthier lives.

Naturecan offers an extensive and exclusive range of quality CBD products and supplements. With websites live in over 30 countries worldwide, Naturecan uses their global reach to deliver the potential benefits of CBD to a growing customer base.

All of Naturecan’s products are created using industry-leading technology and undergo rigorous testing practices with third parties in order to ensure product quality, customer safety and supply chain transparency.

The Challenge

The Solution

Flockr deployed its Social Proof solution across the

Naturecan

website as a 30-day A/B test.

Visitors were split 50/50 into two persistent audiences:

Control: No Social Proof messaging
Variant: Contextual Flockr Social Proof messages

Messages were displayed at key decision points across the customer journey, including:

Category and home pages
Quick add, cart drawer,and checkout
Product listing and product detail pages
Search and recommendations
Message types included:
“Last sold”
activity
Number of views and quantity sold
Added-to-cart signals
Best seller and most viewed

The results

The test delivered statistically significant improvements across multiple key metrics.

Conversion uplift

Real signals.
Real results. At scale.

From Canada to 30+ international websites — Flockr helps leading brands convert with confidence.

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