Jamie Griffiths
Senior Optimisation Manager
Additional revenue
Conversion rate uplift
Social messages delivered
Languages
Naturecan, founded in May 2019 by Andy Duckworth, the former CEO of Myprotein, and Paul Finnegan, is a global wellness brand focused on offering safe, effective and premium hemp-derived CBD products as well as additional supplements such as vitamins and minerals. The company’s primary goal is to create products that help people to lead happier and healthier lives.
Naturecan offers an extensive and exclusive range of quality CBD products and supplements. With websites live in over 30 countries worldwide, Naturecan uses their global reach to deliver the potential benefits of CBD to a growing customer base.
All of Naturecan’s products are created using industry-leading technology and undergo rigorous testing practices with third parties in order to ensure product quality, customer safety and supply chain transparency.
With Naturecan operating in 6 different territories, each with it’s own locale specific design, the challenge was to implement an aggregated Social Messaging solution (aggregating behaviour across the sites and territories) to leverage the worldwide data.
Flockr worked with the Naturecan team to design, integrate and implement a multi-lingual locale specific solution, each site/language was specific in it’s needs to ensure the maximum conversion uplift.
Naturecan were looking for a cost effective solution, that could work across multiple sites and aggregate the data to maximise the impact.
Utilising animated icons in certain markets to highlight high-performing products.
The Flockr solution provided an excellent ROI and value for money, delivering a 9% increase in conversion.
The AB test of messages added to the Product Listing, Product Details and Basket pages was run for 14 days from the 25th of October using Google Optimize.
This independent test reported a 7% revenue uplift, a 9% increase in conversion rate with a 98% probability, with Google Optimize reporting that the Flockr variant was the clear winner.
We actually ran a number of independent tests across the sites, one site actually recorded a 15% increase in conversion, but decided to baseline at 9% to be conservative.
Following the success of this test, the messages have been rolled out to all customers on the site, where the increases in KPIs continue
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