What are active carts?
Active carts is the number of shoppers currently holding a specific product in their cart, right now. It is a live count of present intent rather than a record of past behaviour — a measure of how many people are mid-decision on a product at this moment.
Why are active carts a leading indicator?
Adding to cart sits one step before purchase. A rising active-cart count tends to precede a rise in orders, which makes it one of the earliest reliable signals that a product is about to move. It surfaces intent while there is still time to act on it.
What do active carts drive?
They are the basis of cart pressure messaging, where the live concentration of shoppers around a product is reflected back honestly. A sharp climb in the active-cart count is also what raises a cart surge event in the live demand feed.
How do active carts fit into scarcity risk?
Because they signal imminent purchases, active carts are part of the demand side of scarcity risk: a product low on stock with a climbing active-cart count is close to selling out, and is flagged accordingly.
See active carts in the platform
The demand intelligence layer tracks how many shoppers are holding each product right now, live.