What is best seller messaging?
Best seller messaging surfaces a product’s position in its category by recent sales — a top spot, or a place in the top ten. It is a form of rank messaging based specifically on sales rather than attention.
What does best seller messaging draw on?
It draws on category rankings computed from real recent purchases. Because the claim is a measured position rather than an adjective, “best seller” here means something verifiable, not marketing language.
Where does best seller messaging appear?
On browse surfaces where a shopper is comparing options — listing pages, search, recommendation carousels — and on product pages, where a strong rank reinforces a choice.
What does best seller messaging look like?
A line such as “#2 best seller in trainers”. The rank is the product’s actual current standing in its category; it updates as sales move and disappears if the product falls out of contention.
See best seller messaging in the platform
Flockr surfaces real category sales rank where it reinforces a shopper's choice.