What is a lifecycle transition?
A lifecycle transition is a demand event raised when a product moves from one lifecycle state to another — for example, from Discovering to Trending new, or from Trending new to Declining new. It marks the moment a product’s demand arc changes character.
What triggers a lifecycle transition?
Each product is continuously classified into one of five lifecycle states from its recent behaviour. When that classification changes, the platform raises a transition event recording the state it moved from and the state it moved to. Because the classification is behavioural rather than calendar-based, a transition reflects a genuine change in how the product is performing, not the passing of a fixed number of days.
Why do lifecycle transitions matter?
Transitions are often the right moment for editorial or marketing attention. A product entering Trending new is a candidate for promotion while the momentum lasts; a product slipping into Declining new is a signal to intervene or let it go. Catching the move as it happens is more useful than noticing the state weeks later.
How are lifecycle transitions surfaced?
Transitions appear in the portal’s live demand feed alongside other demand events, each showing the product, the before and after states, and when the change was detected. Repeat transitions for the same product are spaced apart so the feed reflects meaningful movement rather than churn.
See lifecycle transitions in the platform
The live demand feed surfaces transitions as products move between lifecycle states, as they happen.