Activation

Purchase messaging

Surfaces real recent sales — the strongest behavioural signal, backed by actual purchases.

What is purchase messaging?

Purchase messaging surfaces real, recent sales of a product — how many units have been bought over a recent window. It is the strongest of the behavioural signals, because a purchase is the action everything else leads towards.

What does purchase messaging draw on?

It draws on actual purchase events, counted per product. Nothing is inferred or modelled: the figure is a count of real sales, which is what makes it the most credible claim a product can carry.

Where does purchase messaging appear?

On product pages and browse surfaces, where evidence that others have actually bought — not just looked — carries the most weight in a decision.

What does purchase messaging look like?

A line such as “47 bought this week”. It is backed by recorded purchase events for the stated window; with no qualifying sales, it does not show.

See purchase messaging in the platform

Flockr surfaces real recent sales counts, never an inferred or fabricated number.

Explore social proof messaging