What is rating messaging?
Rating messaging surfaces customer reviews — typically a product’s average rating and how many reviews it has. It validates the product through the judgment of other shoppers rather than the brand’s own claim.
What does rating messaging draw on?
It draws on review data rather than live demand — the one form of social proof that comes from explicit shopper feedback instead of behaviour. Flockr surfaces it where that data exists, alongside the behavioural signals.
Where does rating messaging appear?
On product pages above all, and on browse surfaces where a rating helps a shopper shortlist between options.
What does rating messaging look like?
A line such as “4.7 out of 5 from 1,200 reviews”. It reflects the product’s real review data; the number of reviews is shown alongside the average so the rating can be read in context.
See rating messaging in the platform
Flockr surfaces real review data alongside the behavioural signals, in context.