What is severity?
Severity is a measure of how commercially significant a demand event is. It is used to triage which events deserve immediate attention and which are informational only, and is typically banded into low, medium, high and critical.
Why band events by severity?
Because the live demand feed can produce many events, and not all of them warrant action. A small rank change is worth noting; a critical scarcity event on a best-seller is worth acting on now. Severity lets a merchandiser scan the feed for what matters rather than reading every line.
What makes an event high-severity?
Broadly, how much commercial impact is at stake and how time-sensitive it is. A demand spike on a high-value product low on stock is more severe than the same spike on a well-stocked tail product, because the window to act is narrow and the value at risk is higher. Severity combines the significance of the change with its urgency.
How is severity different from the event itself?
The event is what happened — a cart surge, a restock, a rank change. Severity is how much it matters. Two events of the same type can carry very different severity depending on the product and the moment, which is why the feed bands them rather than treating every event of a type as equally important.
See severity in the platform
The live demand feed bands events by severity so you can triage what needs attention now.