What is trending messaging?
Trending messaging highlights a product whose demand is accelerating rapidly against its own recent baseline. It catches an emerging best-seller in real time — before the product has accumulated enough volume to appear in a ranked list.
What does trending messaging draw on?
It draws on momentum — acceleration measured against the product’s own baseline, not the catalogue average. That is what lets “trending” mean something for a niche product that is surging, not just the biggest sellers.
Where does trending messaging appear?
On browse surfaces — listing pages, search, recommendations — where a shopper choosing between options benefits from seeing what is gathering pace.
What does trending messaging look like?
A line such as “Trending now in outerwear”. It reflects a real, current acceleration in the product’s demand; when the momentum fades, so does the message.
See trending messaging in the platform
Flockr surfaces real, current acceleration; when momentum fades, the message goes.