What is fading demand?
Fading demand is a product whose recent activity is in decline — its views, add-to-bags or purchases dropping off compared with its own earlier levels. It is the demand picture in reverse: a product losing the interest it once had.
How is fading demand identified?
From the same signals that detect acceleration, read the other way. When a product’s recent velocity falls below its baseline and its demand trend reads as fading, it is flagged as fading demand. Because the comparison is against the product’s own history, fading is detected relative to where it was, not against the catalogue.
Why does fading demand matter?
Because it changes what is honest to say. A product that was trending and is now fading should stop being messaged as if it is still hot — continuing would be a claim the evidence no longer supports. Fading demand is also an early commercial warning: a product slipping now is one to investigate, reprice or clear before the slide deepens.
How is fading demand different from low demand?
Low demand is a level — the product simply has little activity, and may always have. Fading demand is a direction — the product had activity and is losing it. A steady tail product has low demand but is not fading; a recent best-seller cooling off is fading even while its absolute numbers are still respectable. The movement is the point.
See fading demand in the platform
The demand intelligence layer flags products losing momentum against their own baseline, live.